FICI Fragrance No. 7 - Perseverance

Like the first pedal stroke in the winter cold, when doubt transforms into pure willpower. FICI Fragrance No. 7 captures the moment when determination is born.

Inspired by Fausto Coppi's seven grand tour victories - five times the Giro d'Italia, twice the Tour de France - this scent symbolizes the primal power that forms the basis of every great championship. It is the scent of that moment when you ride on while others stay inside.

Icy notes and juniper cut through the air like that first sharp breath on a winter morning. Pine notes and geosmin take you back to that moment when your wheels cut through fresh snow. Cedarwood and oak moss form a warm base, like the inner glow that grows with every kilometer. 

FICI Fragrance No. 7 is no ordinary winter scent - it is a sensory time machine that takes you back to that moment when you feel the pure essence of cycling. When the elements challenge you, but your inner fire proves stronger.

The story of 'Il Campionissimo' Fausto Coppi's career was defined by his extraordinary strength and perseverance. In total, he won seven grand tours: five times the Giro d'Italia and twice the Tour de France. In 1949, he became the first rider to win the Giro and the Tour in the same year - an achievement that underlined his versatility and supremacy. Coppi's determination and dedication, even during the toughest conditions, laid the foundation for his legendary status. FICI No. 7 captures that primal power of Coppi - a scent for those who believe that winners are made when others give up.

Scent Profile

• Top notes: Cold/icy accents, juniper berry oil
• Heart notes: Pine notes, geosmin (petrichor), oak moss
• Base notes: Virginia cedarwood, white cedarwood, cypriol (woody), olibanum (resinous), earthy notes, musk

Bib Number 7

Seven grand tour victories marked Coppi's dominance over the grand tours. As 'Il Campionissimo', he embodied not only perfection, but also the pure essence of the sport. The number seven, often seen as the number of completeness and perfection, reflects that absolute dedication needed to reach the top. Coppi's seven victories were not simply wins - they marked an era in which cycling transformed from sport to art.

Experience FICI Fragrance No. 7 at your home

In your Pain Cave When you step on your indoor trainer, FICI Fragrance No. 7 transforms your space into that winter morning where champions are born. The icy notes sharpen your senses, while the warm undertones carry you through each interval. A subtle companion that reminds you of why you're here - this is where primal power is born.

In your living room The combination of fresh top notes and warm base accents creates an atmosphere that breathes the pure essence of cycling. For those moments when you bask in the afterglow of your own ride or let yourself be inspired by the stories of the great champions.